Start with the customers you've already got
If you've fitted panels without a battery, you've got a list of warm prospects, and it costs almost nothing to reach them.
Write to them once with a useful, honest note: what a storage system might add to panels like theirs, and what it costs. Then mention it at service visits. Check the rules first. The ICO says you need specific consent to send marketing emails to individuals, unless they bought or discussed buying a similar product from you and had a clear chance to opt out, then and in every email. The ICO says this guidance is under review, so check it before you send. We don't run email, and you don't need an agency for one note.
The pages a solar battery installer needs
One page per buyer. Someone adding a battery to old panels has different questions from someone buying a full solar and battery system on day one.
- Adding a battery to panels you already have. Compatibility, whether the inverter changes, and the price.
- Panels and a battery together. Your package and your real price.
- A battery without panels. How it charges, and which tariffs make the numbers work.
- Each brand you fit, if you're approved to fit it. Give the information the maker states: warranty, capacity and chemistry, such as lithium iron phosphate.
- Real installs, with photos, where the battery went and what the customer wanted from it.
See solar website design for how we'd build this.
Answer what people really ask
Good pages answer the awkward questions plainly, and each answer can bring in a search. If you won't answer them, someone else's page will.
- Will it keep my power on in a power cut? Not every set-up does. Say what yours does, in plain words.
- Can I sell power back to the grid? People often say "the National Grid". In fact, Ofgem's Smart Export Guarantee is paid by electricity suppliers for exported low-carbon power, and batteries aren't on its list of eligible technologies. So check before you promise anything on this.
- How much will it reduce my bill? Only give numbers you can back up, with your assumptions: tariff, usage, and how much of the peak price the battery avoids.
- What happens when prices change? Say honestly that savings depend on tariffs, and tariffs move.
- How long will it last? Quote the maker's warranty, not a guess.
Selling a battery system to firms is a different job
A firm looking at one wants figures on power bills and payback, and a longer conversation. It won't choose you from a homeowner page.
If you do this work, give it its own page, with real examples. Show the size of past installs and who you did them for, with permission. If you've no real examples yet, leave it out until you have. Pretending will show.
Make your Google listing say "batteries"
Look at your listing the way a buyer would. If it talks about panels and barely mentions batteries, name them as a service, and show photos of real units.
You can do this yourself at no cost. We can set a listing up for £297, overhaul one for £247 or manage it for £147 a month, if you'd rather not. Ask for a review after each install, and ask the customer to mention the battery if it's true for them. Don't write it for them.
Batteries alongside other energy work
A battery is a natural second conversation. Someone who's bought panels, a heat pump or a car charger from you already trusts you, and they've shown they care about their energy bills.
Team up if you don't fit everything. A heat pump firm or EV charger firm near you sees the same kind of customer, so you can pass work to each other. Keep a note of who sent what, so you can thank them. See our solar marketing guide, or SEO for heat pump firms and EV charger firms. Our renewable energy marketing overview shows how they fit together.
Count batteries separately
If batteries and panels sit in one column in your records, you won't know whether your battery pages are working. Split them from day one.
Note each enquiry, where it came from and which of the buyers above it was. After a few months you'll see which group is worth more of your time. Past customers may turn out to be your best source, or they may not, and only your own records can tell you. Then ask for the same split from whoever does your promotion, including us.
Who we can't help
We work with firms that install batteries for homes and small businesses. We aren't the right people for grid-scale BESS (battery energy storage systems).
If your work is BESS development, or you sell large storage projects to investors and councils, you're in a different part of the energy transition. Your market runs on planning, connection agreements and long relationships. You'd want a specialist in business-to-business communications, not a local search firm. We'd rather tell you that now.
Want to know where you stand? We'll check your Google position and tell you what we'd fix first.
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