How do installers rank on Google?
Installers rank with three things: a Google profile that names the work, pages that answer the cost and grant questions people ask before they enquire, and reviews from real jobs. We do that work for UK installers, for £495 a month with no contract.
Free, no obligation. We only take one installer per trade in each area.
The 6 + 6 Guarantee
Hit your enquiry target in 6 months, or we work free until we do.
Months 1 to 6£495 a month
Months 7 to 12£0 if we miss
Up to 6 free months. No contract. Your target is agreed in writing before we start. How it works
heat pump installers near meSearch
Searches a month
800
Across the UK. An Ahrefs estimate, so treat it as a guide.
Heating websites we've built
Google reviews
We have 3 Google reviews so far. These two are from heating businesses, about a website and a Google profile, not about SEO results. The third is from another trade, so it isn't shown here.
Rated 5 out of 5 on Google
“Excellent service and very meticulous service!”
Rated 5 out of 5 on Google
“Amazing service from James can't recommend him enough... Really helped me setting up my business page. Goes above and beyond to make sure you're happy. Lovely guy as well. 10/10 service”
Who you're up against
Look at page one for near-me searches and you'll find government, manufacturers, a network and directories. Those sites have far stronger links than a local firm can build quickly. So you don't try to beat them on links.
Who ranked, and how strong they are
Ahrefs domain rating, out of 100, for sites on page one on 3 November 2026. That local installer shows a small site can be there too.
What the work is
Google ranks pages and profiles, not companies. So ranking comes down to a short list of jobs, done in order and kept up. All of it is in the £495.
Every system you fit and your servicing listed, with your own photos. Near-me searches show a map.
Each system brings a very different size of job. One page can't rank well for them all.
Cost gets more searches than installers do. A straight answer on your prices earns the first call.
Who qualifies, what you claim for them and what's left to pay, kept right as the rules change.
Only for towns you've worked in. Swapping the town name helps nobody, and Google's spam rules say so.
A short link to send, and a reply to each one. Google says reviews can help your local ranking.
Quick on a phone, nothing broken, and every page readable by Google.
What we did, what moved and what's next. Including what hasn't worked yet.
Our proof, all of it
NuRenewables Heating is Kirk Ferguson's firm, covering London, Herts, Beds and Essex. We built its website. We don't do its monthly SEO, so this shows how we build pages, not how they rank.
27pages
In the live sitemap: a page per service, four area pages and advice articles.
31October
The day it went live in 2026. Search Console and analytics were set up from day one.
0results yet
No rankings, clicks or enquiries to report. It's too early, so we won't guess.
The honest bit: we have no monthly client in this trade and no ranking to show you. Our monthly SEO client works in another trade, and that result doesn't prove anything about heat pumps, so those numbers stay off this page. What you can judge today is the site itself: the Heat Geek and Gas Safe credentials by the first button, an instant estimate, and a Bushey project that gives the system size, heat loss and flow temperature. See what we built
What it costs
We publish it so you can rule us in or out before you talk to anyone.
How it works
Today
Two minutes. Tell us what you install, and where.
Usually the same day
Where you rank, who beats you, what we'd fix first, and your enquiry target.
Month one
Your Google profile, listings, and tracking for calls and enquiries.
Months two to six
New pages, more reviews, and links from real local websites.
Who does the work
James has done SEO for over ten years.
Stephanie has 13+ years in the energy industry and leads our design and branding.We take one installer per trade in the town where they're based. More about us
Is it right for you?
A good fit
Not the right time
What people type
Almost nobody searches for an agency like us, but plenty search for what you do. Installer searches are smaller and closer to a job. Cost and grant searches are bigger and earlier. A site that ranks needs a page for each stage.
| Search | A month, UK | The page that answers it |
|---|---|---|
| air source heat pump cost | 4,100 | Your cost page, with your real price range and what changes it |
| boiler upgrade scheme | 4,100 | Hard to win against official sites. Your grant page answers what happens next: who claims it for you |
| heat pump installation | 3,700 | Your main service page: how a job runs, from heat loss survey to handover |
| ground source heat pump installers near me | 1,300 | A page for that system, if you really fit it, plus your profile |
| heat pump installers near me | 800 | Your profile first, then your homepage |
UK-wide monthly estimates from Ahrefs, 2 and 3 November 2026. These are modelled figures, and your share is one area of them.
Your pages
Ranking gets you the visit, and the page has to do the rest. These are the things we'd put on an installer's site, most important first.
Only an MCS certified installer can apply for a grant voucher on a property owner's behalf. So it's the first thing a grant buyer needs to see.
A logo in a footer isn't enough. Google reads text, so your MCS status and number should be written out on the page, the same way each time. We only write what we can check on the register.
The grant is why many people start looking, so your site needs a page on it. Official sites explain the scheme. Yours explains how it works with you.
The figures your page has to get right
England and Wales. Source: Ofgem, checked 3 November 2026.
That £9,000 line ends on a set date, which is why we check every figure at each update. A page that still quotes old grant rules loses the reader's trust, however well it ranks.
Don't publish a savings figure you can't back up. On 4 March 2026 the ASA upheld a ruling against an energy supplier's ad that promised savings of up to £546 with a heat pump.
The ad didn't say the figure was modelled, and the evidence didn't show a significant proportion of customers would save that much. The CMA's advice on marketing green heating says much the same: an "up to" claim on energy bills should be something a significant proportion of people would achieve.
So on the pages we write, a savings or carbon figure only goes in if you hold the evidence, and the page says what it's based on. Sources: ASA ruling and CMA advice.
People research this for a while. It isn't bought in a panic like an emergency repair. The installer who responds to the doubts first gets the call.
NuRenewables' site answers cost, running costs, noise, disruption and radiators. Other questions you'll know from your own surveys: cold weather running, cooling in warm weather, home size, room for a hot water cylinder, changes to the heating system, and what happens to the old gas boiler. We write these from what you tell us and from your real jobs. We won't make up engineering claims, and you check each page before it goes live.
A photo of a unit proves you fitted one. The design figures show you know how.
A directory listing can't do this, so it's one of the easiest ways to stand apart. If you've got real installs in a town, that's what makes its area page worth having.
Visits don't pay for a van. We track calls, form enquiries and which searches brought them, and your report shows that data each month.
The market gives you a reason to start now. Government figures show 9,738 applications for the grant in September 2026, up 138% on September 2025 (DESNZ). That's demand, not a promise of enquiries for you.
Related services
Questions
Something else on your mind? Ask us. You'll get a straight answer, usually the same day.
Ask us on WhatsAppAhrefs shows almost no UK searches for the phrase "heat pump SEO" itself. The method is ordinary local SEO. What differs is the content: grant rules, MCS, design figures, and a longer decision than most trades. That's why Stephanie's 13+ years in the energy industry matter next to James's 10+ years in SEO.
No, not yet. We've built one website in this trade, and it went live on 31 October 2026. We'll add the numbers to our results as they come, good or bad.
Because the guarantee sits on enquiries: miss the target we agree in writing after 6 paid months, and we work free until we hit it, for up to 6 more months. You also get one installer per area: we take one installer per trade in the town where you're based. It doesn't cover everywhere you're willing to travel.
Solar searches are led by the product and the town, and our solar page has real results behind it. Here the grant, MCS and the doubts carry more of the weight, and the proof is thinner. If you also fit panels or a battery, those get their own pages too.
No. We check the register before we write it. If you work under another firm's certification, ask MCS and that firm what you can say first.
Free SEO review
Tell us what you install and where. We reply personally, usually the same day. No obligation, no sales calls. Your free review shows you:
