Websites for electricians Websites that win jobs. Your website, built by a Google specialist and an energy insider.

Websites for electricians: how people choose who to ring

Electrics are the one part of the house most people won't touch, and that shapes how they pick an electrician. They're not just asking "who's nearest?" They're asking "who won't make this worse?"

Three kinds of customer land on an electrician's website, and each wants something different:

• Homeowners with a problem. The lights tripped and won't reset, half the sockets are dead, or there's a smell of burning near the fuse box. They want someone local who answers now.
• Homeowners with a project. A rewire before they move in, a new consumer unit, an EV charger for the car that arrives next month, power out to a garden room. They compare two or three websites over a week.
• Landlords, agents and businesses. Letting agents booking EICRs, a shop that needs its emergency lighting tested, a builder looking for a sparky to subcontract to. They want to see you can handle volume and paperwork.

Say you're an electrician in Wakefield who's tired of single-socket call-outs and wants more rewires and charger installs. Your website can't make small jobs disappear, but it can stop advertising you as the person for them. The jobs you lead with, the photos you show and the forms you offer decide what kind of enquiries arrive.

Electrician website design: the jobs and the pages they need

A website with one "Services" page listing rewires, sockets, lighting, testing, EV chargers, solar and alarms gives Google nothing strong to rank for any of them. A page per job does, and it gives every customer a page about their actual problem.

EV chargers are worth singling out. People search for them as a job in their own right, usually soon after buying the car, and the page that wins is the one that answers their questions: which charger, where it goes, how long it takes.

Then add a page for each town you genuinely cover, with jobs you've done there. Pushing all of those pages up the results in the months after launch is what SEO for electricians is for. The website is the foundation it builds on. When we rebuilt a solar installer's site and changed nothing else, Google started showing it about ten times as often within two days (here's what happened).

NICEIC, NAPIT and Part P: showing your registration

Registration matters more for electricians than for almost any other trade, because the rules give customers a reason to ask.

Part P and competent person schemes

In England and Wales, some domestic electrical work is notifiable under Part P of the Building Regulations: a new circuit, a consumer unit replacement, and adding to or altering circuits in a special location such as a bathroom. An electrician registered with a government-authorised competent person scheme can self-certify that work instead of the customer going to building control, and gives the homeowner a certificate of compliance. The authorised schemes are listed on gov.uk, and include Certsure (the company behind NICEIC) and NAPIT.

Homeowners can check any registered electrician on the Registered Competent Person Electrical register, by postcode or company name. So your website should name your scheme and link to where customers can check it. That one link does more than a row of badges.

Landlord EICRs

In England, private landlords must have the electrical installation in each rental inspected and tested by a qualified person at least every five years, and give tenants proof it's been done. That's set out in the government's guide for landlords, and it's why a landlord page earns its place on your site.

Only what you hold

TrustMark, approved installer status with the charger makers you fit, membership of a trade association: if you hold it, it goes where customers decide. If it's lapsed or you never had it, it doesn't appear. We don't add badges for decoration, and we'd rather leave a gap than have a customer catch you out.

Photos and proof that sell an electrician

Electrical work is hard to photograph well, which is exactly why the electricians who bother stand out. The shots that sell:

• Before and after consumer units. An old fuse box with rewirable fuses next to a neat, labelled new board is one of the most persuasive photos an electrician can show.
• Tidy cable runs and making good. Clipped, straight and filled. People fear chased walls and dust everywhere, so show them you don't leave it like that.
• Chargers on real driveways. The unit on the wall, the cable run neatly, captioned with the town.
• Your face and your van. People want to know who's coming into the house.

Reviews work best next to the job they describe: a rewire review on the rewire page, a charger review on the charger page. Never write them yourself or let anyone do it for you.

Calls, quote forms and the landlord route

Faults come in by phone. On a phone screen your number should be tappable on every page and visible without scrolling. Someone standing in a dark hallway with a torch isn't filling in a form.

Planned work arrives by form as often as by phone. People pricing a rewire or a charger tend to browse in the evening, so a short form (name, number, postcode, what they want done) catches them. A rewire form can ask how many bedrooms and whether the house is lived in. A charger form can ask where the car parks. That saves you a wasted visit.

Landlords and agents need their own way in, because they're booking work across several addresses. And for the calls you miss while you're in a loft or isolated at the board, a missed-call text back replies straight away, so they wait for you instead of ringing the next electrician on Google.

What an electrician's website costs in 2026

Ask five people what a website costs and you'll get five answers. This is what's being advertised to UK trades as of October 2026:

The website is £600 one-off, or £50 a month for 12 months, with no VAT and no deposit. You own it outright once you've paid, and the first year's hosting is included.

The honest bit: if you're booked solid for months and don't want more work, a new website can wait. Spend the money when you want the phone to ring more, or ring for better jobs.

Electrician website mistakes, and how we build yours

The same mistakes turn up on electricians' websites again and again:

• A row of scheme logos with no way to check them, or logos for schemes you left years ago.
• One services page covering everything from a new socket to solar panels.
• A phone number that can't be tapped on a phone.
• Stock photos of a hard hat and a multimeter instead of your own work.
• No towns named, so Google has to guess where you work.
• "Domestic and commercial" in the headline, with no commercial work shown anywhere.

Here's how we build an electrician's website instead. On a short set-up call you tell us which jobs you want more of, where you work and which registrations you hold. Your homepage design arrives within 24 hours of that call, before you pay anything. If you like it, you pay and we build the rest, live within 7 working days of your start date. Then we spend 90 days improving it based on what the tracking shows.

Everything that's included is on the main website page, and the bigger picture on winning electrical work is on our page about marketing for electricians.