How do heating engineers get found on Google?
Heating engineers get found in three places: Google Maps, the normal listings and the directories that sit among them. We put you in the first two for the jobs you want, so the calls come straight to you. For UK heating firms: £495 a month, no contract.
Free, no obligation. We only take one firm per trade in each area.
The 6 + 6 Guarantee
Hit your enquiry target in 6 months, or we work free until we do.
Months 1 to 6£495 a month
Months 7 to 12£0 if we miss
Up to 6 free months. No contract. Your target is agreed in writing before we start. How it works
heating engineer near meSearch
Searches a month
6,100
Across the UK. An Ahrefs estimate, so treat it as a guide.
Heating websites we've built
Google reviews
Dean's review is about his Google Business Profile, and Kirk's is about his website. Neither is about SEO results, because we don't have any from heating firms yet. Our third review is from a solar client.
Rated 5 out of 5 on Google
“Excellent service and very meticulous service!”
Rated 5 out of 5 on Google
“Amazing service from James can't recommend him enough... Really helped me setting up my business page. Goes above and beyond to make sure you're happy. Lovely guy as well. 10/10 service”
Why you're being outranked
On page one for the near-me search we found a register, directories and two manufacturers' installer finders. Only one local firm made the normal listings. That's good news, because those sites can't hold a spot on the map.
Who ranked, and how strong they are
Ahrefs domain rating, out of 100, for sites on page one on 3 November 2026.
Start here
A heating firm isn't one business on Google. Breakdown callers, servicing customers and people replacing a system all search differently. So we start by asking what you'd like more of, and what you'd happily do less of.
| Search | A month, UK | What it brings | What we would build |
|---|---|---|---|
| boiler service near me | 9,400 | Steady, repeat work | Servicing, with your price and a way to book |
| boiler repair near me | 6,300 | Urgent calls, on a phone | Repairs, with your number at the top and your true hours |
| heating engineer near me | 6,100 | A broad mix | Your map listing and homepage |
| emergency plumber near me | 5,100 | Emergency call-outs | Only offer emergency work if you really answer at night |
| boiler installation near me | 1,700 | Fewer calls, bigger jobs | Installs, with the makes you fit and photos of your work |
| central heating engineer | 600 | Full systems | Central heating, on its own |
| underfloor heating installers | 250 | A small niche | One good page. Ahrefs scores this search 0 for difficulty |
UK-wide monthly estimates from Ahrefs, 3 November 2026. They're modelled, and your share is one area of them.
What we've done for heating firms
Both jobs are new, and both were website work rather than monthly SEO. We'd rather show you that than pass off another trade's numbers as yours.
1day
DW Plumbing and Heating, St Neots: from seeing a free homepage design to going ahead. We also verified and optimised Dean's Google profile.
27pages
NuRenewables Heating's sitemap, live on 31 October 2026, covering each service and each area.
0ranking claims
We have no rankings or enquiry counts from monthly SEO for a heating firm to report.
The honest bit: you'd be among our first heating SEO clients. So look at the sites, and check our results as the numbers come in. The guarantee is what covers the gap: it sits on enquiries, not on our word.
What it costs
No per-lead fees and no tie-in. You stay because it's working.
How it works
Today
Two minutes. Tell us what you install, and where.
Usually the same day
Where you rank, who beats you, what we'd fix first, and your enquiry target.
Month one
Your Google profile, listings, and tracking for calls and enquiries.
Months two to six
New pages, more reviews, and links from real local websites.
Who does the work
James has done SEO for over ten years.
Stephanie has 13+ years in the energy industry and leads our design and branding.We take one installer per trade in the town where they're based. More about us
Is it right for you?
It's right for you if you can take on more heating work, and you can give it a few months, because SEO builds month on month.
It's not right for you if you need installs in the diary this week. Ads are quicker, and we'll say so.
Heating engineers SEO: how it works
Here's the work we'd do, in the order it tends to pay back. You can do some of it yourself, and we'll say which parts.
Google says three things decide local results: relevance, distance and prominence. Local SEO is the work on the first and third, because you can't move your house.
Optimisation starts with relevance: your Google Business Profile lists the real work: repairs, servicing, installs, central heating. Prominence comes partly from reviews and from other websites linking to you. Google also says there's no way to pay for a better local ranking. Source: Google.
Google's guidelines are strict, and a suspension costs you the map. These matter most if you work from a van.
Source: Google's guidelines, read on 3 November 2026.
One "services" page can't rank for repairs, servicing and installs at once. Each job needs its own page, and each town you want work from needs one with real jobs on it.
NuRenewables' site is laid out this way, with its services first, then its areas. Town pages only work with proof from that town. Pages that only swap the name are what Google's spam policies warn against.
Ask after every job, and reply to every review. Google says more reviews and positive ratings can help your local ranking.
A review that says who fitted what, and in which town, is more useful to the next customer than "great job". We give you a short link to send, and you never write them for customers or pay for them. Fake reviews are banned by law.
Breakdowns bunch up when it's cold. Servicing and planned installs can fill the gaps, but only if they already rank by then.
New pages take months to settle, so summer's work needs writing in winter. If you're already fully booked until spring, we'd say to spend this winter on your servicing pages and reviews.
Most guides lump you in with SEO for plumbers, or with American heating HVAC firms. The method carries over, but the searches and the trust signals don't.
Your customers look for boilers, servicing and Gas Safe registration, not cooling. So good SEO for heating engineers means publishing something different too. SEO for gas engineers goes deeper into registration and landlord work. If you're adding low-carbon work, see SEO for heat pump installers.
Related services
Questions
Something else on your mind? Ask us. You'll get a straight answer, usually the same day.
Ask us on WhatsAppWe're two people, and we work with energy and heating firms. James does your SEO himself, and Stephanie handles design and branding. There are no account managers and no juniors.
Not to show you yet. We've built websites for two heating firms, and neither has monthly SEO with us. We'll report what happens as it does.
It might be. £495 a month is a real cost for one engineer. Start with your Google profile, which you can do yourself, or from £247 with us. Come back when you want more.
Access to your Google profile and website, the odd job photo, and asking happy customers for a review. Nothing changes day to day.
You keep the pages, the profile, the reviews and the links. There's no contract to get out of.
We take one firm per trade in the town where they're based. It doesn't cover everywhere they're willing to travel.
Free SEO review
Tell us what work you want more of, and where. We reply personally, usually the same day. No obligation, no sales calls. Your free review shows you:
