How do gas engineers win work on Google?
Gas engineers get found on the map, in the listings for each job and through their registration details. So you need a full Google Business Profile, pages for your services, and your registration written out where customers and Google can read it. For UK firms: £495 a month, no contract.
Free, no obligation. We only take one firm per trade in each area.
The 6 + 6 Guarantee
Hit your enquiry target in 6 months, or we work free until we do.
Months 1 to 6£495 a month
Months 7 to 12£0 if we miss
Up to 6 free months. No contract. Your target is agreed in writing before we start. How it works
boiler repair near meSearch
Searches a month
6,300
Across the UK. An Ahrefs estimate, so treat it as a guide.
Heating websites we've built
Google reviews
Both reviews are about a website or a Google profile. Neither is about gas work or SEO results. We have 3 Google reviews in all, and the third is from a solar client.
Rated 5 out of 5 on Google
“Excellent service and very meticulous service!”
Rated 5 out of 5 on Google
“Amazing service from James can't recommend him enough... Really helped me setting up my business page. Goes above and beyond to make sure you're happy. Lovely guy as well. 10/10 service”
Your biggest advantage
Gas work is different. By law, only registered businesses can do it, and HSE tells landlords to check the engineer's card or the register. So we build your registration into every page.
“We will never lie to a client, even when telling the truth costs us money.”
James and Stephanie
We check before we write
We look you up on the register first, and we only write what it shows. Registered firms get an official marketing toolkit, with its logo and templates, so we use that rather than a copied badge.
Where the searches are
"Gas engineer" is what you are. It's often not what your customer types. They search for the job, so your site needs a page for each job you want more of.
| Search | A month, UK | Who is searching | The page for it |
|---|---|---|---|
| boiler service near me | 9,400 | A homeowner with a reminder | Servicing, with a price and booking |
| gas safety certificate | 7,200 | Mostly landlords and agents | Landlord checks |
| boiler repair near me | 6,300 | Someone with no hot water | Repairs, with your number first |
| gas engineer | 5,500 | A broad mix | Your homepage |
| gas engineer near me | 4,700 | A broad mix, nearby | Your map listing |
| boiler installation near me | 1,700 | Someone planning a bigger spend | Installs, with your brands and photos |
| landlord gas safety certificate | 1,200 | Landlords and letting agents | Landlord checks |
UK-wide monthly estimates from Ahrefs, 3 November 2026. They're modelled, and your share is one area of them. Who's searching is our reading of the words, not measured data. Near-me searches show a map.
Someone with no heating won't read much. They want a local number, proof you're real and a sign you'll answer.
That makes your profile, your reviews and your hours the main work. An emergency line only goes on if someone really picks up. A national energy firm ranks near the top here, yet Ahrefs found two local firms with no link strength on page one as well.
Service searches top this table, and a customer you service is likely to ring you first when something fails.
Give servicing its own page. Say what's included, what it costs and how to book. Then keep the customer: a yearly reminder costs very little and needs no ranking at all.
Searches for installations are smaller, but each one is a bigger job. The search for "new boiler" is about 10,000 a month, and it isn't local, so we start with boiler installations near you.
An install page should show each gas boiler you fit, such as a Vaillant combi if that's your brand, your photos and a clear way to get a quote. Only name a brand if you're really approved for it, or really fit it.
HSE says landlords must have a gas safety check done every year on each appliance and flue, and that a Gas Safe registered engineer must do it. So this work comes back by law.
Your customer here is a landlord or letting agent, not a homeowner. A page written for them should say what you check, how fast you send the record, and how you handle several properties. Reviews from agents help too. Source: HSE.
Standing out locally
Google says more reviews and positive ratings can help your local ranking, and that links from other websites count towards how well known you are. A national brand can't get a review from your street. You can.
What we'd do
What we won't do
Before you read on
No gas firm has had monthly SEO with us yet. The nearest we've got is two heating websites, and a Google profile for a plumbing and heating firm. The rest of this page is how we'd approach SEO for gas engineers, and why. Judge it on that.
0gas results
No rankings or counts of enquiries from SEO for a gas engineer. We won't borrow another trade's numbers.
2heating websites
DW Plumbing and Heating in St Neots, and NuRenewables Heating, whose site shows Kirk's Gas Safe registration by the first button.
10+years in SEO
James does your SEO himself. Stephanie brings 13+ years in the energy industry.
What covers the gap: the 6 + 6 Guarantee sits on enquiries. Agree a target in writing, and if we haven't hit it after 6 paid months in a row (£2,970), we work free until we do, for up to 6 more months. See the results we do have
What it costs
No per-lead fees and no tie-in. You stay because it's working.
What we'd do
The jobs that bring in calls soonest come first. Our tools show us which searches matter in your area, and which firms hold them, so we can see where you can improve.
Today
Two minutes. Tell us what gas work you want, and where.
Usually the same day
Where you rank, who beats you, what we'd fix first, and your target.
Month one
Your services, your area, photos, details matched to the register, and call tracking.
Months two to six
Repair, service, install and landlord pages, then towns where you have real jobs. More reviews and local links.
Every month
What we did, the enquiries it brought, and what's next. Traffic only counts if it turns into calls.
What it takes from you: access to your profile and website, the odd job photo, and asking happy customers for a review. Nothing changes day to day.
Who does the work
James has done SEO for over ten years.
Stephanie has 13+ years in the energy industry and leads our design and branding.We take one installer per trade in the town where they're based. More about us
Is it right for you?
It's right for you if you can take on more gas work, and you can give it a few months, because SEO builds month on month.
It's not right for you if you need installs in the diary this week. Ads are quicker, and we'll say so.
Your other options
All three can bring work. The difference is who else gets the customer, and what's left when you stop paying.
| Question | SEO with us | Directories | Bought leads |
|---|---|---|---|
| How fast it starts | Weeks for your profile, a few months for new pages | Days | Days |
| Who gets the customer | Just you, though a customer may still ring round | You and others on the same list | Often shared with other engineers |
| How you pay | £495 a month, flat | Their fees, which vary | Every lead |
| When you stop paying | Your pages and reviews stay | Your listing may go | Leads stop that day |
We don't sell leads or run ads. If you're weighing up work from a lead seller, read our guide to boiler leads. Our wider marketing guide covers the digital options for energy firms.
If you're more than a gas engineer
Plenty of gas engineers are plumbers too, or work as a heating contractor, or also do heat pumps. Each of those has its own searches and its own rules. Here's what changes.
HSE says an unregistered plumber can do wet work, but not the boiler or its final connection. Say clearly who does what.
If you offer full heating services, central heating gets its own page. See SEO for heating engineers for that side.
A different buyer, with grant and MCS questions. See SEO for heat pump installers.
Commercial work needs its own page, with proof of the sites you've done. Don't mix it into the domestic ones.
Related services
Questions
Something else on your mind? Ask us. You'll get a straight answer, usually the same day.
Ask us on WhatsAppYes, your business number, written out, with your registered trading name. It's easy to check and easy for search engines to read. Leave off engineers' licence numbers, which change every year.
If you're registered, yes. Registered firms get a marketing toolkit with the logo and advice on using it. Use that one, and ask them if you're unsure.
Not on this business. We have no gas results to show you, which is why the guarantee sits on enquiries.
It can shift the mix, because each job has its own page and searches. If you give the install pages more of the work, they're more likely to climb. We can't promise a mix, as Google decides the order.
Only what you'll sign off. It's a safety topic, so you or another qualified person checks it before it goes live. We don't give technical advice in your name.
We take one firm per trade in the town where they're based. It doesn't cover everywhere they're willing to travel.
Some of it. Claim your Google Business Profile, match your details to the register, and ask each customer for a review. Writing pages and earning local links takes steady time each month, and that's the part we do.
Free SEO review
Tell us what gas work you do and where. We reply personally, usually the same day. No obligation, no sales calls. Your free review shows you:
