The renewable energy marketing agency that only sells websites, SEO and Google profiles

Where to spend your first pound

Fix what a stranger sees first. Someone who hears your name, from a friend or an advert, will look you up. If they find a poor website and no reviews, you've wasted the recommendation.

This is the strategy we'd follow for most installers. It's our view from the work so far, not a law, and you can stop at any step:

1. A website that wins surveys, with a page for each thing you install.
2. A complete Google Business Profile, with real photos of real jobs.
3. A review after every install. Ask while they're happy.
4. Referrals. Often the cheapest work you'll win, and you don't need an agency for them.
5. SEO, month by month, for your trade and your towns.
6. Ads, once you can tell which ones turn into jobs.

Why energy is harder to promote than most trades

Energy jobs are big, the buyer takes time to decide, and the rules on what you can say are stricter than most firms expect. So general marketing advice for trades only gets you part of the way.

Three things change how you go about marketing renewable energy:

• Energy buyers research for a long time. They read before they ring, so your pages have to answer real questions, with real numbers, or they'll find a firm that does.
• Grants and tax rules move. The Boiler Upgrade Scheme covers England and Wales only, and the zero rate of VAT on installed energy-saving materials runs to 31 March 2027. Any page that mentions them needs checking on a schedule.
• Trust carries more weight. People let you into their home for days and hand over a large sum. Your certificates and reviews, shown where they decide, can do more than a clever slogan.

What you own, and what you rent

Ads and bought leads stop the day you stop paying. Your website, your reviews and your rankings carry on, though rankings can slip over time.

That doesn't make ads bad. A firm with an empty diary this month shouldn't wait for SEO, which takes months. But a renewables business that only rents its enquiries has nothing to show for the money when it stops. A sensible plan does both: rent for now, and own for next year.

What renewable energy digital marketing covers

It means anything done online to win work: your website, search, your Google listing, reviews, ads, email and social media. We cover the first four.

Content marketing sits in there too. For an installer, that means pages answering what buyers ask before they pick a firm, written with your real prices and jobs. Generic articles written by someone who has never seen a job won't help.

Be careful what you claim about climate

The advertising regulator expects evidence behind green claims. Words like "green" and "sustainable" are easy to write and hard to prove.

In September 2025 the ASA's sister body, CAP, set out what it expects of firms promoting energy products for homes. Its guidance says:

• An unqualified climate or sustainability claim needs evidence covering the product's whole life, from making it to disposal.
• Headline prices must be realistic, and say what they depend on.
• Grant eligibility belongs in the ad itself, not a footnote.
• If you're really collecting details to pass on as leads, say so clearly.

We check the claims on the pages we write. That's not legal advice, and it doesn't replace the regulator's own list of rulings, which is worth reading before your next campaign.

A simple 90-day plan

You don't need a marketing strategy deck. You need one clear job a month, done properly, and a way to tell whether it worked.

• Month one: count and fix. Set up call and form tracking. Check your website on a phone as a stranger would. Finish your Google listing.
• Month two: build trust. Ask your last 20 customers for a review. Add photos of real jobs. Give each thing you install its own page.
• Month three: choose what's next. Look at where the enquiries came from. Then pick one more channel: SEO if you can wait, ads if you can't.

You could do most of this yourself. We'd rather you did than paid for a big retainer before the basics work.

Do you need a specialist energy marketing agency, or will a general one do?

A general marketing firm can do fine technical work. What it may not know is your buyer, your grant rules or which claims could get an advert banned, so you end up checking its copy yourself.

Firms selling renewables marketing come in different shapes. Some are creative agencies built round brand, video and content. Some are digital marketing firms that do a bit of everything, for clients in many sectors. Some, like us, stick to a narrow job. None of those is wrong. It depends on whether your problem is being known, or being found. Websites and SEO suit the second. Most local energy firms we talk to have that problem first, though the choice is yours.

Choosing between agencies

Ask to see the work and the price before the pitch. A good firm will show you both, whichever agency you pick.

• What exactly do you sell? If the answer is "everything", ask who does each part.
• What does it cost, and how do I leave? Get the notice period in writing.
• Who will do my work? You should be able to speak to them.
• What have you done in my trade? A solar result doesn't prove much about heat pumps, and that applies to us too.
• What do you report? Enquiries and jobs matter more than views and reach.
• Will I own it? The website, the Google listing and the ad accounts should be yours.
• Do you work for my competitors? We take one installer per trade in each town, counted by where they're based, so a firm that travels into your area could still be a client. Others may have no limit at all.

Measure jobs, not views

Before you spend on any marketing, set up a way to count calls and form enquiries, and ask everyone who buys how they found you.

Divide what you spent on a channel by the jobs it brought in. That's your cost per job, and it's the only number worth comparing across channels. It also shows which claims from any seller or agency hold up, including ours. Our monthly report counts your enquiries for the same reason.