Web design for plumbers that wins boiler swaps, bathroom refits and emergency call-outs. We design your homepage free within 24 hours, so you see it before you pay a penny.
No catch. We're that sure you'll love it, we risk our time, not your money.
£600 one-off, or £50 a month for 12 months. No VAT, no interest.
Before
After
Homepage designed in 24 hours
Google reviews
Rated 5 out of 5 on Google3 enquiries within two days of going live
“What can I say!? Absolutely outstanding service, James has totally transformed my company website to a level I never expected!
From going live on Saturday the 17th of October I have already had 3 enquiries!!!! We are now on the 19th of October writing this review.”
Rated 5 out of 5 on Google
“Excellent service and very meticulous service! Can’t recommend highly enough and the expertise and knowledge in building my website how I wanted it and even better than expected and the details and constant communication well done and many thanks your a star . Much appreciated, many thanks again 100%”
Rated 5 out of 5 on Google
“Amazing service from James can't recommend him enough... Really helped me setting up my business page. Goes above and beyond to make sure you're happy. Lovely guy as well. 10/10 service”
The problem
Nobody picks a plumber on looks alone. A plumbing website has to answer these four questions in the first few seconds, or the customer goes back to Google.
For a leak or no hot water, the first plumber who looks local and answers the phone wins. Your towns, your hours and whether you do out-of-hours call-outs should be clear without scrolling.
By law, anyone paid to work on gas must be on the Gas Safe Register, and plenty of customers know to ask. Your registration number, plus WaterSafe or a trade body if you belong to one, answers it first.
People are nervous of plumbing bills. A clear call-out charge, an hourly rate or a starting price for a combi swap gets you the call instead of the plumber who keeps it quiet.
Photos of your own finished bathrooms and tidy boiler installs, with reviews that mention the job, sell better than another plumber promising that no job is too small.
What's on your site
Google ranks pages, not businesses. Every job you want more of gets its own page, written in the words people actually type, like "combi boiler replacement" or "toilet keeps running".
yoursite.co.uk/emergency-plumber
Burst pipes, leaks and no water. Short and fast, with your call-out areas and hours, built around one big call button for people with a bucket under the ceiling.
yoursite.co.uk/boiler-installation
Combi swaps and system upgrades, with your Gas Safe number, the makes you fit, the warranty they come with and a guide price if you're happy to give one.
yoursite.co.uk/bathroom-installation
Often your biggest job. Before and after photos, how long you're in the house, what you handle yourself, and a quote form for people still choosing tiles.
yoursite.co.uk/boiler-repairs-servicing-and
Breakdowns, annual services and landlord gas safety certificates. The repeat work that keeps the diary full in a quiet month needs somewhere to land.
yoursite.co.uk/leaks-toilets-taps-and-drain
The small jobs people describe in their own words. Plain-English pages that win the call, and the trust that leads to the bigger job later.
yoursite.co.uk/area-pages
A page for each town you actually cover, with jobs you've done there, so you show up for "plumber in Barnsley" and not just the postcode where the van sleeps.
A general web designer
Your site, built by us
Website examples
Three recent builds: a heat pump installer, a solar company, and a plumbing and heating firm. Same promise every time: you see it before you pay.
Heat pumps and heating · London, Herts, Beds and Essex
Before
After
Solar and batteries · Retford
1341,977Times a day Google showed the site: before launch, then two days after. It settled at about 1,500.
A 72-page site with SEO on top, so more than the £600 package. Clicks were still about 4 a day in that first week.
Read the case study
Plumbing and heating · St Neots
Within a dayof seeing his free design, Dean went ahead
Built around his before-and-after work and reviews.
See the live siteWhat it costs
No quote to wait for and no day rates. Here's everything in a website from us.
A fully branded 20-page websiteAll the creative design and development, custom coded for speed. No templates or page builders.
Every word written for youAll the content, written and checked with you. You never type a thing.
Built for Google from day oneEvery page set up for the searches homeowners make, with Search Console connected.
A page for every job you want more ofBoiler swaps, bathroom refits and emergency call-outs. Google sends people to the right page.
The code Google reads, on every pageInvisible to users. Gives Google clear information on what you install and where.
A trust section that sells for youReviews, photos of your work, and the accreditation badges you hold, up front.
Your grants and finance, shown properlyIf you offer them. Finance only where you're allowed to promote it.
One-tap enquiriesHomeowners call, WhatsApp or message you with one tap.
Tracking you can check yourselfYour visits and enquiries, in your own account.
The switch handledOld pages redirected and your email untouched. Your current site stays up until launch.
The first year's hostingNothing extra to pay to keep it online.
90 days of tweaks and supportWant something changed after launch? Message us and it's done.
Built for plumbers
Boilers, bathrooms, heating, leaks and drains each get their own page, so you can rank for the job and not just the word plumber.
Your registration number with a link to the register, so customers can check you in seconds. We only show what you actually hold.
One tap to call for a leak, and a short form for the bigger jobs people price up after the kids are in bed.
See it first
No deposit, no card details and nothing to sign. If you don't love it, you walk away and owe nothing.
Step 1 · Today
By email. Your business, what you do and the areas you want work from.
Step 2 · Within 24 hours
Designed and written for you, and sent as a link you can open on your phone.
Step 3 · You decide
Love it, and we build the rest. If not, you owe nothing.
How it works
Here's every step, start to finish. Most of them are ours.
Day 1
Or a few questions by email.
Within 24 hours
Free, and yours to look over.
When you're ready
Pay once or set up the monthly plan, then send your photos.
Within 7 working days
Every page built and checked with you, on your own domain.
The next 90 days
Message us and it's done.
What it takes from you
Who builds it
There's no account manager and no junior. The two people you talk to are the two people who build your site.
“We will never lie to a client, even when telling the truth costs us money.”
James and Stephanie
One firm per trade, per area
We take one firm per trade in the town where they're based. It doesn't cover everywhere they're willing to travel. Once we build your website, we won't take on another firm in your trade based in your town. Plenty of designers build for the firm down the road. We won't.
When a town's taken, it's taken.
Solar · RetfordSolarSave
Heat pumps · RainhamNuRenewables Heating
Plumbing · St NeotsDW Plumbing and Heating
Your options
The guide
Every plumber's website gets two very different visitors, often on the same day. The first has water coming through the kitchen light. They're on a phone, they've searched "emergency plumber" or "burst pipe" plus their town, and they'll ring the first plumber who looks local, real and awake.
The second is planning a new bathroom or pricing up a combi swap before winter. They open three or four plumbing websites in tabs, read them over a brew, show their partner, and come back a week later. They want photos, a rough idea of cost and a reason to trust you with a few thousand pounds.
Most plumbing websites are built for neither. Good web design for plumbers builds for both, and keeps them apart:
Say you're a plumber in Doncaster who wants more combi swaps and fewer dripping taps. The homepage still catches the emergencies, because they pay the bills in a quiet week, but the photos, the menu order and the calls to action all lean towards boilers. Your website should sell the work you want, not just list everything you can do.
Google ranks pages, not businesses. If your site has one "Services" page that mentions boilers, bathrooms, leaks, drains, radiators and heat pumps in a single paragraph, Google has nothing strong to rank for any of them. A page per job fixes that, and it gives each customer a page about their actual problem.
| Job | What people type | What the page has to show |
|---|---|---|
| Boiler replacement | "combi boiler replacement", "new boiler cost", "boiler installer near me" | Your Gas Safe number, the makes you fit, warranty length, a guide price, photos of tidy installs |
| Bathroom installation | "bathroom fitters near me", "new bathroom cost", "walk-in shower" | Before and after photos, how long you're on site, whether you do the tiling, a quote form |
| Boiler repair and servicing | "boiler repair", "no hot water", "boiler service near me" | Areas, response times, the makes you work on, a call button |
| Landlord gas safety checks | "landlord gas safety certificate", "CP12" | How booking works, how fast the certificate arrives, a price for agents with several properties |
| Leaks, taps, toilets and drains | "leaking toilet", "blocked sink", "plumber near me" | Plain English, your call-out policy, a call button |
Landlords deserve their own page. They need a gas safety check every 12 months from a Gas Safe registered engineer, so a landlord or letting agent who likes you comes back every year, often with more than one property.
Then add a page for each town you genuinely cover, with jobs you've done there. That's how a plumber in Rotherham shows up for "plumber Rotherham" instead of just the street the van is parked on. Pushing those pages up the results over the following months is the job of SEO for plumbers, and the website is the base it builds on.
Plumbing customers are letting a stranger into their house to work on gas and water, so they check. Your website should make checking easy.
By law, anyone working on gas appliances as part of their business in Great Britain, Northern Ireland, the Isle of Man and Guernsey must be on the Gas Safe Register. Council advice tells homeowners to check twice: the engineer's ID card, which shows the type of gas work they're qualified for, and the register itself. So your Gas Safe number goes on every boiler page, alongside the kinds of gas work you're registered for, with a link to the Gas Safe Register so people can look you up in seconds.
WaterSafe is the national register of approved plumbers, backed by the approved contractor schemes run by APHC, CIPHE, SNIPEF and WIAPS. Approved plumbers can carry out certain work without telling the water supplier first, and can issue certificates of compliance. If you're on it, say so on your bathroom and water mains pages, because it's a check not every plumber can offer.
TrustMark registration, CIPHE or APHC membership, an unvented cylinder qualification, a boiler maker's installer scheme that lets you offer a longer warranty: if you hold it, it goes where people make their decision. If you don't, it doesn't appear. We never add a badge you can't back up, because a customer who finds out the hard way doesn't leave a nice review.
A plumbing website lives or dies on proof. Not "fully qualified and reliable", because every plumber in the area says that. Proof is the stuff only you can show:
For a plumber, the phone is the main way in. On a phone screen your number should be tappable, visible without scrolling, and follow people down the page. Nobody with a leak fills in a form.
Forms still matter for planned work. Someone choosing a bathroom at 10pm won't ring you, but they will send a short form. Keep it short: name, number, postcode and what they want done. Every extra field is another reason to give up. A bathroom form can also ask a rough budget and when they'd like it done, so you know who's serious before you drive round to measure up.
Then there are the calls you can't take. You're under a sink or up in a loft, the phone rings out, and that customer rings the next plumber on the list. A missed-call text back sends them a message straight away, so they wait for you instead of carrying on down Google.
Prices for plumbing websites vary more than boiler quotes. This is what's being advertised to UK trades as of October 2026:
| Route | Typical price | The catch |
|---|---|---|
| DIY website builder | Roughly £10 to £30 a month | You write, design and fix it yourself, usually in the evenings |
| Monthly trade website deal | Around £49 to £95 a month, sometimes plus a build fee | Often you don't own the site, so it disappears when you stop paying |
| Freelance web designer | Usually £500 to £1,500, one-off | Quality varies a lot, so look at their work and ask who writes the words |
| Big agency | From around £5,000 | More people and meetings than most plumbing firms need |
The website is £600 one-off, or £50 a month for 12 months, with no VAT and no deposit, and you own it outright once you've paid. The first year's hosting is included. After that, hosting is £20 a month if you keep it with us.
And if you're booked solid from word of mouth and don't want more work, you may not need a new website yet.
The same problems turn up on plumbing websites again and again:
Here's how we build a plumber's website instead. You tell us on a short set-up call which jobs you want more of, which towns you cover and how you like to be contacted. Your homepage design arrives within 24 hours of that call, before you pay anything. If you like it, you pay and we build the rest, live within 7 working days of your start date. Then we spend 90 days tweaking it based on what the tracking shows.
Everything that's included is on the main website page. For the bigger picture on getting a plumbing business more work, start with our page on marketing for plumbers.
Related
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Set up, overhauled or kept fresh, from £247.
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The pages, proof and trust signals that trade needs.
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Websites for HVAC and air conditioningQuestions
Something else on your mind? Ask us. You'll get a straight answer from one of us, usually the same day.
Ask us on WhatsAppAs of October 2026, DIY builders cost roughly £10 to £30 a month plus your own evenings, monthly trade website deals run at around £49 to £95 a month and often leave you owning nothing, and one-off builds from freelancers or agencies usually cost £500 to £5,000 or more. Ours is a fixed £600 one-off, or £50 a month for 12 months, with no VAT and no deposit, and you see your homepage before you pay. The first year's hosting is included. After that, hosting is £20 a month if you keep it with us.
A page for each job you want more of (boilers, bathrooms, heating, leaks), a page for each town you cover, your Gas Safe number with a link to the register, your own photos, Google reviews, your call-out policy and a phone number you can tap on every page. Add a landlord page if you do gas safety certificates, because landlords come back every year.
Not always. If you're booked for months and happy, a new website can wait. But people often look you up before they ring, even after a recommendation, and a directory listing is rented: stop paying and it's gone. In our own study of 120 AI answers about plumbers, Checkatrade was cited in 67.5% of them, so directories matter. Your own site is the bit nobody can switch off.
Yes. Your Gas Safe number goes on every page where people decide who to let near their boiler, with a link to the Gas Safe Register so they can check it themselves. We only show what you actually hold, so if you're not registered for a type of gas work, the site won't suggest you are.
Both, on different pages. Emergency pages are built around a call button, because nobody with a leak fills in a form. Bathroom and boiler pages add a short quote form, because people planning a big job often browse late at night and would rather not ring. Every enquiry comes straight to you.
Yes, and it should. The menu order, photos and calls to action lean towards the jobs you want more of, and small repairs get a simpler page. You'll still get some small jobs, but the site stops advertising you as the person for every dripping tap in town.
Yes. Pay upfront and it's yours from day one. On the monthly plan, it's yours after the 12th payment. Your domain stays in your name throughout.
The first year is included. After that, keep it with us for £20 a month, with small changes free while we host it. Or take your website files and host it anywhere. No lock-in.
Then you owe nothing. If you like the style, we fine-tune the details as we build. If it's not for you at all, we can try a completely different design, or you can walk away.
Free homepage design
Tell us about your business and we'll design your homepage free, within 24 hours. No card details, nothing to sign.
