SEO for solar companies
Solar SEO that helps you book more solar installation jobs.
Solar SEO gets your company found on Google when homeowners near you search for solar panels and batteries. Your own enquiries, at no cost per lead.
The 6 + 6 Guarantee
Hit your enquiry target in 6 months, or we work free until we do.
Months 1 to 6£495 a month
Months 7 to 12£0 if we miss
No contract. Your target is agreed in writing before we start. How it works
Free review, no obligation. See where you stand, and the enquiry target we'd commit to.
- £0per lead. The enquiries are yours
- Monthlyplain-English report
- 1 installerper trade, per area: the town you're based in
SolarSaveSolar installer, Retford
Real data
solar panels retford
5thsolar pv retford
6thsolar energy retford
6thsolar panels chesterfield
9thsolar panel installers chesterfield
14thsolar panel quotes doncaster
16th
1341,977Google views a day, two days after their new site went live
Google reviews
What our clients say.
These are all 3 of our Google reviews. They're about website and Google profile work.
Rated 5 out of 5 on Google
“Absolutely outstanding service, James has totally transformed my company website…”
Rated 5 out of 5 on Google
“Excellent service and very meticulous service!”
Rated 5 out of 5 on Google
“Amazing service from James can't recommend him enough... Really helped me setting up my business page. Goes above and beyond to make sure you're happy. Lovely guy as well. 10/10 service”
The problem
If you're not in the top three, you're easy to miss.
Most customers search for an installer near them, and Google shows a map with just three local businesses at the top.
What's included
SEO for solar companies, done for you every month.
We build the pages, profile and reviews that put your business in front of local customers. It's the solar side of our renewable energy SEO service, tuned to how people search for solar. Other renewable energy companies get the same monthly work.
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Your Google Business Profile
Every service you offer listed on your profile, with photos and posts, so you show up in Google Maps.
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A page for each service you offer
Installation, battery storage and commercial work each get their own page, written the way customers search.
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A page for every town you cover
Real jobs and real details, to build your visibility in the towns you want work from, not just your own.
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Cost and savings pages
Cost was the biggest group of searches we found for SolarSave. People who ask what solar costs are close to buying.
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More five-star reviews
A simple way to ask happy customers for a Google review after every install, and a reply to every one.
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Local links and listings
Your business listed on the directories Google checks, and links from real local websites, never junk links.
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Technical SEO and on-page SEO fixes
Technical SEO means a site that loads fast on a phone, with nothing broken, sound on-page SEO and every page Google can read and index.
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Calls and enquiries tracked
Set up in month one, so you can see what each month brought in, and the guarantee has real numbers behind it.
Every month you get a plain-English report: what we did, which searches moved, the calls and enquiries that came in, and what's next. Including what hasn't worked yet.
Local SEO for solar installers
Local SEO: get into the map pack for solar in your area.
Most customers search for an installer near them. Google shows a map with three local businesses at the top. Google says three things decide who gets in.
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1
Relevance
How well your profile matches the search.
If you haven't claimed your Google Business Profile yet, that's the first job. Then we list all your solar services, with the right categories, photos and words, so Google can match you to searches like "solar installer near me".
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2
Distance
How far you are from the person searching.
You can't move your office, but you can win towns further out. Local content, reviews and links extend your visibility beyond your own postcode.
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3
Prominence
How well known your business is.
Google says more reviews, better ratings and links from other websites help. So we build all three, steadily, with real jobs and real local sites.
For SolarSave, the average map position for their main search across 49 points round Retford went from 14.4 to 7.1 in the first weeks. The map pack is the top 3, so that's the next target.
Content
Solar content planned around the best keywords.
Every page should answer a search real customers make. So before we write a word, we map the searches in your area to the pages that will answer them. For SolarSave, that was 366 searches mapped to 70 pages.
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Solar panels, batteries, commercial solar
A main page for each product
Each product you sell gets a main page, so Google knows exactly what you install.
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What does solar cost?
A clear cost page
For SolarSave, cost searches were the biggest group by far. A straight answer on price earns trust before the first call.
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Solar installers near me
A page for each town you cover
Real jobs in each town keep it engaging. For SolarSave, from Retford out to Sheffield, Nottingham and Chesterfield.
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Questions before buying
Guides that answer them
Plain, informative answers to what people ask before they buy, each linking to the service page that solves it.
Website first, then everything else. If the pages don't exist, nothing else can make them rank. So new SEO content comes first. Then your Google Business Profile, listings and local links help them climb and widen your visibility.
Results
What happened for one solar installer.
SolarSave install solar and batteries in Retford. For over a year their old site got about 47 clicks a month from Google, nearly all from people who already knew the name. Here's what changed.
SolarSaveMCS certified solar and battery installer, Retford
New site live17 Oct 2026
- Google views a day
1341,977The week before, then two days after launch. About ten times more. - Enquiries in 11 days62 of them booked a call. Too early to say how many found SolarSave through Google.
- Map rank for "solar panels"
14.47.1Average over 49 points round Retford. Lower is better. - Searches tracked209Each one planned to a page before we wrote a word.
The honest bit. Clicks are still about 4 a day. Most of the new searches sit on page four to six, and nobody clicks that far down. That's normal for a new site with almost no links. Moving them up is what the next few months are for.
What those enquiries are worth
£500 to £540
of enquiries SolarSave didn't have to buy, in the first 11 days.
- 4 enquiries, as exclusive solar leads at their £25 to £35£100 to £140
- 2 booked calls, as appointments at their £200£400
At SolarSave's lead prices, £495 a month of SEO pays for itself at about 15 to 20 enquiries a month, or 3 booked appointments.
See the full SolarSave results
Before
After“From going live on Saturday the 17th of October I have already had 3 enquiries!!!! We are now on the 19th of October writing this review.”
How we did it: a search plan first, then a 72-page site. A main page per product, a cost page, a page per area and guides that answer what people ask before they buy. The site came from our solar web design work. SEO then builds on them month by month.
Monthly SEO
One monthly price. No contract.
£495a month
No per-lead fees, no tie-in. You stay because it's working. Need a Google Business Profile set up first? That's £297, one-off.
Get My Free SEO Review- The 6 + 6 Guarantee. Miss the enquiry total we agree for your first 6 months, and we work free until we hit it, for up to 6 more months. How it works
- Everything stays yours, and keeps working if you stop.
- One installer per area. We take one installer per trade in the town where you're based. It doesn't cover everywhere you're willing to travel.
- Straight answers. If SEO isn't the right spend for you yet, we'll say so.
How it works
An effective SEO strategy, in a clear order.
An effective SEO strategy can make it easier for customers to find your services. We start by implementing the jobs that bring installs soonest.
Today
Ask for your free review
Two minutes. Tell us what you install and where.
Within 24 hours
See where you stand
Where you rank, who beats you, what we'd fix first, and your enquiry target.
Month one
Fix the foundations
Your Google profile, listings and citation accuracy, and tracking for calls and enquiries.
Months two to six
Build, month by month
New pages, reviews and links from real local websites.
Every month
A plain-English report
What we did, the enquiries it brought, and what's next.
What it takes from you: access to your Google profile and website, the odd install photo, and asking happy customers for a review.
How it works
How our SEO works, month by month.
Today
Ask for your free review
Two minutes. Tell us what you install, and where.
Usually the same day
See where you stand
Where you rank, who beats you, what we'd fix first, and your enquiry target.
Month one
Fix the foundations
Your Google profile, listings, and tracking for calls and enquiries.
Months two to six
Build, month by month
New pages, more reviews, and links from real local websites.
Who does the work
Two people, and no account managers.
James has done SEO for over ten years.
Stephanie has 13+ years in the energy industry and leads our design and branding.
We take one installer per trade in the town where they're based. More about us
Is it right for you?
It suits installers with room for more solar work.
It's right for you if you can take on more solar work, and you can give it a few months, because SEO builds month on month.
It's not right for you if you need installs in the diary this week. Ads are quicker, and we'll say so.
Marketing compared
Solar marketing compared: SEO, ads or bought leads.
These marketing strategies each work in a different way. Here's an honest look at four kinds of digital marketing for solar companies, and when each one makes sense. Our solar marketing guide covers the wider picture.
| Way to get customers | You pay for | Who else gets the customer | When you stop paying | Best for |
|---|---|---|---|---|
| Solar SEOYour site ranks on Google | A fixed monthly fee, not each lead | Nobody. The enquiry comes to you | Your work stays. Rankings fade slowly, not overnight | Steady installs you own, built over months |
| Google AdsPaid results at the top | Every click | Nobody, but you pay each time | The enquiries stop the same day | Filling the diary fast |
| Meta adsFacebook and Instagram | Views and clicks | Nobody, but people weren't searching yet | The enquiries stop the same day | Offers, and getting your name known |
| Bought leadsFrom sellers | Every lead | Shared leads can go to other installers too | The leads stop the same day | Topping up while you build your own |
If you need installs in the diary this week, ads are quicker, and we'll tell you so. We don't sell ads or other marketing services. SEO takes a few months to settle, then keeps working.
If you buy leads now, see how the cost compares with building your own in our guide to solar leads.
Related services
What else we can do for you.
Questions
Your solar SEO questions, answered.
Something else on your mind? Ask us. You'll get a straight answer, usually the same day.
Ask us on WhatsAppHow long does solar SEO take to work?
It depends on your area and where you start. A neglected Google Business Profile can move within weeks. New pages usually take a few months to settle, and the gains build from there. SolarSave's views went up about ten times within two days of launch, but clicks take longer.
Can you guarantee I'll rank number one?
No, and be wary of anyone who claims they can. Nobody controls Google. We promise proper work on the searches that bring installs, and honest reporting on what's moving and what isn't. What we do guarantee is enquiries: miss the target we agree in 6 months, and we work free until we hit it, for up to 6 more months.
Do I need a new website first?
Not usually. New pages and fixes can normally go on the site you have. If your site is holding you back, we'll tell you in your free review. If you do need one, we build solar websites too. See our solar website design service.
Do you do SEO for commercial solar?
Yes. Those searches are different from homeowner ones, so commercial work gets its own pages.
Do you do SEO for battery storage too?
Yes. If you're a renewable energy company selling batteries too, they get their own pages. Fewer people search for batteries on their own. In UK search data from Ahrefs (October 2026), local battery searches were about a fifth of the size of solar ones. So your main pages should make that offer clear too.
Will you work with other solar companies near me?
Not one based in your town. We take one installer per trade in each area, and that means the town where you're based. It doesn't cover everywhere you're willing to travel, so we could work with a firm based in another town, even if you both cover the same places.
How do I know it's working?
We track the calls and enquiries that come in, and the searches behind them. Your monthly report puts it in plain English, so you can see what each month of solar SEO brought in.
What should I look for in a solar SEO agency?
When you compare SEO services, look for real results from solar companies, with dates, including the numbers that haven't moved yet. A plain monthly report. No long contract. Be wary of any agency that claims it can guarantee the top spot. We're not a big agency. It's the two of us. James has more than 10 years in SEO and does yours himself. Stephanie has more than 13 years in the energy industry and does design and branding.
Can I do solar SEO myself?
Some of it, yes. Set up your Google Business Profile, fill in every service you offer, and ask each customer for a review. Those are good first steps. Planning and writing a page for every search, and earning local links, takes steady time each month. That's the part we do for you.
What happens if I stop?
You keep everything: the pages, the profile, the reviews and the links. Unlike ads, your organic visibility doesn't vanish overnight.
Free SEO review
See where you stand on Google.
Tell us what you install and where. It's a short SEO audit: we'll check where you rank for solar searches near you, who beats you and what we'd fix first. We reply personally, usually the same day. No obligation, no sales calls.
- Phone07446 708528
- Stephaniestephanie@tandyandco.co.uk