Electrician SEO covers four search markets, not one
Electrical isn't one search market. It's several sharing a trade name, and they behave so differently that chasing "electrician" plus your town leaves most of the value on the table.
- Urgent: no power, tripping breakers, a scorched socket. Phone-led, decided in minutes, won in the map.
- Compliance: EICRs, landlord certificates, periodic inspections. The searcher types the name of a document because a letting agent told them to get one.
- Considered: rewires, consumer unit upgrades, extensions. Weeks of research, several quotes, and plenty of questions asked long before anything commercial gets typed.
- Product-led: EV chargers. People research the charger, the survey and any funding before they decide who fits it.
Add commercial work, where a facilities manager searches in different language again, and you can see why your rankings aren't one number. You can be visible for faults and invisible for the rewires that pay for your year. So before we touch your site, we map which searches lead to which jobs and what each job is worth to you.
Google Business Profile for a certified trade
The profile does more for an electrician than for most trades. It's where an urgent searcher decides, and where a cautious one checks you're real. Google says local results come down to relevance, distance and how well known a business is, so that's where we start.
- Category: Electrician as the primary. Extras such as Electrical installation service, Electric vehicle charging station contractor or Lighting contractor only if that's work you take on, checked against Google's picker on your account, because the names change.
- Services: each one listed separately, in the words customers use. A lot of electricians set the profile up once, chose one category and never added a single service.
- Hours: the truth, including whether you really answer out of hours.
- Photos: finished consumer units, tidy rewires, chargers on driveways, added regularly.
- Reviews: asked for after every job, and replied to, including the awkward ones. For a trade where the customer can't inspect the work, reviews are the inspection. How you reply to a two-star review is read carefully by the next person deciding whether to let you into their house.
The same work helps with AI answers. More people now ask ChatGPT or Google's AI to recommend an electrician, and those answers draw on what's written about you across the web: your profile, your reviews, your site and the directories you're listed on. Our free AI check shows who gets named for your trade in your town.
A page per job: rewires, consumer units, EICRs and EV chargers
Google can't rank one page for eleven services, and a customer can't read one either. Each job you want more of needs its own page, written for that job's customer.
- Rewires: how long it takes, how much mess, whether they can stay in the house, and what drives the price.
- Consumer unit upgrades: when one is needed, what the protection does in plain English, and the certificate they get.
- EICRs: written for landlords and letting agents. What's tested, how long it takes, how quickly the report arrives and what happens if remedial work is needed.
- EV chargers: the units you fit, the survey, whether the supply can take it, and where the charger can go.
- Fault finding: short, with your number at the top.
Domestic and commercial, kept apart
A homeowner wants reassurance, a rough idea of cost and someone tidy. A facilities manager wants accreditations, response times, out-of-hours cover and invoicing on account. Put both on one page and the homeowner finds it cold while the commercial buyer finds it amateur. So commercial work gets its own section, its own proof and its own enquiry route. And if you don't want small domestic jobs, a minimum charge stated on the site filters plenty of them out.
Area pages work the same way. Write about the towns you really cover, the housing (a street of Victorian terraces needs different work from a 2015 estate) and how fast you can get there. A handful of real pages beats thirty thin ones, and thin ones now carry risk as well as being useless.
NICEIC, NAPIT and Part P: say it plainly, and make it checkable
Electrical work is regulated, and that's a gift for SEO, because customers search for the proof.
In England, some home electrical work is notifiable under Part P of the Building Regulations: a new or replacement consumer unit, any new circuit from it, and work around a bath or shower. If you're registered with a competent person scheme such as NICEIC or NAPIT, you self-certify that work and the customer gets a certificate, with no building control visit. The government's guide for homeowners sets this out, and customers can look up registered electricians on the Electrical Competent Person register.
So we put your scheme on every relevant page and on your profile, link to where it can be checked, and explain on the consumer unit page why notifiable work matters. That answers a question the cheaper quote usually dodges.
Landlords and EICRs
Landlords in England have to get the electrics in rented homes inspected and tested at least every five years, give tenants a copy of the report within 28 days, and give the council a copy within 7 days if asked. The gov.uk guidance now covers social housing as well as private lets. That's recurring work with a deadline attached, so a page written for landlords and letting agents, with your turnaround times and what the report includes, is well worth having.
Local SEO for electricians: where to start and how long it takes
Electrical work doesn't have a storm season the way roofing does, so the main thing deciding your timescale is competition, not the calendar.
Start local. Trying to rank for "electrician" across a whole city is slow and expensive. Ranking for the towns and districts around your base, and for specific jobs in them, is realistic, and that's where the work goes first. Wider areas come later, once you've got reviews and pages to back them up.
The usual pattern: profile and review work can show movement within the first couple of months, because it's the part most often neglected. Service pages usually take a few months to settle. Competitive terms in a busy city take longer, sometimes a lot longer. We won't give you a date or promise a position, because Google decides the order. What you get from the first month is a plain-English report on what changed, with calls and enquiries first, so you can judge it yourself.
What the first three months might look like
Say you run a two-van electrical firm in Rotherham and want more rewires and EICRs. Month one: the profile is rebuilt with every service listed, the categories checked, your NICEIC details matched, and the technical problems on your site fixed. Month two: the rewire and EICR pages go live, written properly, plus a page aimed at landlords and letting agents in the town. Month three: the first area pages for the districts you actually want, and a review routine running after every job.
None of that guarantees a phone call by a certain date. It does mean that by month three you've got the pieces Google looks for in place, and a report showing which of them are moving.
Choosing an electrician SEO agency, and what we charge
Search "electrician SEO agency" and you'll find agencies that only work with electrical firms, general agencies with an electrician page, and directories selling their own listings as SEO. Some are good. Ask any of them four things: who does the work, what they'll do each month, whether the report leads with enquiries, and whether there's a contract. And walk away from a guaranteed number one. Google's own advice on hiring an SEO says nobody can promise that.
Our answers. We do the work ourselves, with no account manager and no junior handed your account after you sign, and we keep our client numbers limited. Local SEO is £495 a month with no contract, covering your profile, pages, reviews, listings, technical fixes, and the monthly report. If ads are a better use of your money right now, and for urgent fault work they sometimes are, we'll tell you, even though we don't sell them.
See how the monthly work runs on our local SEO for tradesmen page. If your website is the problem, we build websites for electricians too, and the electricians hub pulls it all together.
