Commercial solar leads: how installers win work from businesses.
Installers win business rooftops by reaching several decision makers and staying in touch for months. Buying commercial solar leads is only the start. UK sellers we checked publish from £150 a lead and £250 to £1,000 a meeting, and one says deals can take 6 to 12 months. So plan for the wait, not just the fee.
We don't sell leads, ads or cold contact. We sell websites, search work and Google Business Profile set-up to energy firms, so weigh our view with that in mind. The figures below are as sellers published them on 3 November 2026.
- 6 to 12 monthshow long one seller says business enquiries can take to sign
- 30 vs 2,000estimated UK searches a month for this phrase against "commercial solar installation"
By James and Stephanie at Tandy & Co. Written and checked on 3 November 2026.
A homeowner
Decides inA few weeks
One person, oftenRing within minutes, and quote.
A business
Decides inMany months
Several people- FacilitiesSite and bills
- FinancePayback
- LandlordPermission
Give each of them something to read.
Solar website we've built
Google reviews
What our clients say.
These are all 3 of our Google reviews. They're about website and Google profile work.
Rated 5 out of 5 on Google
“Absolutely outstanding service, James has totally transformed my company website…”
Rated 5 out of 5 on Google
“Excellent service and very meticulous service!”
Rated 5 out of 5 on Google
“Amazing service from James can't recommend him enough... Really helped me setting up my business page. Goes above and beyond to make sure you're happy. Lovely guy as well. 10/10 service”
How work gets won
Why a commercial solar rooftop isn't a big residential job.
A commercial solar lead is an enquiry from a company, landlord or site owner about solar on premises they own or lease.1 Almost everything about the sale differs from a home install. That's why tactics from our guide to domestic solar leads don't carry over: speed wins a homeowner, while patience and evidence win a finance director.
| What changes | Home install | Business install |
|---|---|---|
| Who decides | Usually the household | A facilities manager, a finance director and often a landlord1 |
| How long it takes | A few weeks, says one seller1 | 6 to 12 months, says one seller. Many months, says another1 |
| How big it is | One seller's example is £8,0001 | The same seller's example is £130,0001 |
| What you need first | Roof, bill and who owns the home | Half-hourly consumption data, which one seller says matters more than the roof1 |
| What can stall it | Finance, or the homeowner going quiet | Board sign-off, a lease, or a grid connection, which can take months1 |
| What wins it | A fast reply and a clear quote | A solar proposal the finance team can test, and proof you've done a similar site |
Treat a commercial lead as several people
A commercial lead rarely rests with one person. Ask who else is involved on your first call. Then send each person what they need: site details for facilities, payback for finance, and a clear roof agreement for the landlord.
Get the data early
Half-hourly data shows when a site uses power. Ask for it as your first real step. A buyer who sends it has told you they're serious, and you can size the job properly.1
Qualify it: check who owns the roof
One seller qualifies on whether the business owns or leases its premises, and on whether that person has authority.1 A tenant with a keen manager and an unwilling landlord may never turn into a job.
Solar installer credentials: don't assume MCS covers it
One seller calls MCS a small-scale scheme, and says domestic lead networks often ask for it.1 So ask a seller what credentials it wants from a solar installer, and show buyers the ones relevant to their size of system.
Commercial solar marketing
Generating solar leads with pages finance directors will read.
Good work here gives every person in the buying group a reason to trust you, long before you meet. These are the steps we'd take, in order. They suit a firm that has done business jobs and can show them.
-
1
A site built for company buyers
Don't tuck this work under a home-owner site. Give it its own section, with pages for each kind of site you've really done: warehouses, farms, shops or offices. See solar website design.
-
2
Case studies with the numbers buyers ask for
Name the kind of site, the kWp, what you did about the grid connection and how long it took. Get the client's permission first. Don't publish payback figures you can't back up.
-
3
A next step that isn't "get a quote"
Ask for 12 months of bills or half-hourly data. Offer a short summary a manager can forward to the finance team. That's the point at which an anonymous visitor becomes a real prospect.
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4
Your Google Business Profile
Searches such as "commercial solar installers" show a map pack, so a local firm can appear beside national names.2 We can set one up for £297, with no VAT.
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5
Ranking for the searches that matter
Searches are few, but each one may be worth far more than a domestic job. SEO is £495 a month with us, with no VAT and no minimum term. The terms are on our SEO page, and solar SEO shows what we did for one client.
-
6
Direct contact, done by you or someone else
Writing to companies on your patch can work alongside all of this, and a good site makes it land better. We don't run LinkedIn or Google Ads for clients, so you'd need a specialist. Read the rules below first.
What company buyers search for
Compare these with the phrase on this page, at about 30 searches a month. They're estimates from Ahrefs, modelled and read on 3 November 2026, so treat them as relative. Some people searching will be homeowners or researchers, so your pages need to say who they're for.2
| Search | A month |
|---|---|
| commercial solar panels | 3,100 |
| commercial solar installation | 2,000 |
| solar panels for business | 1,300 |
| commercial solar installers | 900 |
| commercial solar panel installers | 600 |
| solar panels for warehouses | 150 |
| solar panels for farms | 90 |
Our proof
Our solar proof is real, but none of it is split out for business rooftops.
Our one solar client fits panels and batteries for homes and firms. The figures below are for its whole site, and most of the work is young. We have no signed business job to report from a website of ours, and we won't imply one.
Real client · Retford, and about 100 miles round Doncaster
SolarSave: a new website, then six months of SEO.
The site went from 134 Google views a day, on average, in the week before launch to 1,977 two days after. It brought 6 enquiries in its first 11 days, and 2 of those booked a call.
The honest bit: views aren't jobs. Those are early figures from October 2026, and they mix home and business interest. A deal on a business can take 6 to 12 months, so it's too soon to say what the site does for this work.
See the full SolarSave numbersRated 5 out of 5 on Google
“What can I say!? Absolutely outstanding service, James has totally transformed my company website to a level I never expected! From going live on Saturday the 17th of October I have already had 3 enquiries!!!! We are now on the 19th of October writing this review.”
We have 3 Google reviews in all, about websites and Google profiles. We don't sell leads, so none of them speaks to that.
What it costs
What we charge for websites and SEO.
- Website
- £600 one-off, or £50 a month for 12 months. No VAT, no interest.
- SEO
- £495 a month. No contract, no per-lead fees, no VAT.
- Google Business Profile
- £297 to set one up, £247 to overhaul yours, £147 a month to keep it fresh.
How it works
From first message to a live website.
Today
Answer a few questions
Your business, what you install, and where you want work.
Within 24 hours
We design your homepage
You see it before you pay a penny.
You decide
Only pay if you want it
If you don't love it, you owe nothing.
7 working days
Your site goes live
Every word written for you.
Who does the work
Two people, and no account managers.
James has done SEO for over ten years.
Stephanie has 13+ years in the energy industry and leads our design and branding.
We take one installer per trade in the town where they're based. More about us
Is it right for you?
It suits installers who want their own enquiries.
It's right for you if you can take on more work, and you're happy to build something that pays back over months.
It's not right for you if you need installs in the diary this week. Ads are quicker, and we'll say so.
Who sells what
Six UK routes to buy business solar leads, and what they publish.
These six providers sell UK installers quite different things. Some sell enquiries, some sell attended meetings, one contacts firms for you, and two take a fee only once work is won or priced by system size. Only two publish a figure in pounds. We read each firm's own pages on 3 November 2026.
| Route | Published figure | Who else gets it | Worth knowing |
|---|---|---|---|
| Lead sellersExclusive or shared leads, booked surveys, branded ads | From £150 a lead. From £250 a booked survey. Typical 25% of ad spend for branded ads1 | Agreed first: one installer, or a small number | Pay as you go. Failed enquiries are replaced, against criteria set at the start. A revenue share is possible, usually after a trial. |
| Meeting sellersYou pay for attended meetings | £250 to £1,000 + VAT per attended meeting1 | Not stated on the page we read | No retainer or minimum. Ask for the show rate, and how it's counted. |
| MarketplacesOpportunities and CRM software | Credits by system size, with no amounts on the pages we read1 | Says one installer per opportunity | Early figures from a small sample: 1 in 5 close, at around £1,500 per win. |
| Outreach servicesThey contact firms for you | No figures. Quote on request1 | Says never shared | Books meetings through email and LinkedIn from its own contact database. Its claims are its own. |
| Share of work wonBusiness sites only | No figures. A setup or joining fee, then a share of work won1 | You choose: yours alone or shared | Records site type, roof or land size, energy spend and timeframe. Nothing to pay per lead. |
| Ad campaigns in your nameGoogle Ads and a landing page | No figures1 | Ask | Lists business systems as one kind of work. No commission, and you can cancel any time. |
Sellers' own claims, not tested by us. Price varies by area, project size and exclusivity. Only one page says VAT is extra, so ask the others.1
A lead or a meeting?
One seller suggests a raw lead suits teams with strong phone capacity, while a booked commercial survey suits teams without it.1 Booked appointments cost more, but they save your sales hours. Who's making the calls?
What about cold contact?
This kind of service approaches firms that haven't asked yet. You get a meeting or appointment, but the buyer may be earlier in their thinking. Ask what it means for how many meetings turn into a proposal.
Solar lead generation, explained
Solar lead generation: where leads come from decides how ready the buyer is.
Solar lead generation for businesses runs on a few channels, and each one finds a buyer at a different stage. Ask any seller how they generate solar leads, and where they find them, before you call them high-quality leads.
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Search ads: often highly qualified
Someone asked Google. One seller calls this kind of lead usually high intent, and puts clicks at around £2 to £8.1 Often the closest to ready.
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Social ads
A campaign puts solar in front of an owner who wasn't looking. Sellers name LinkedIn, Facebook, Instagram and TikTok.1 Expect more sifting.
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Email and LinkedIn to a list
Outreach services run email and LinkedIn from their own contact databases, and book meetings.1 The buyer agreed to talk, which isn't the same as asking for a quote.
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Marketplaces
Marketplaces list commercial opportunities with site details, and you pick the ones you want.1 Check how recent each one is, and who else has seen it.
What to log, because signing takes so long
| Source | Paid | kWp | Data in? | Proposal? | Signed? |
|---|---|---|---|---|---|
| Search ad | £150 | 120 | Yes | Yes | Waiting |
| Your website | No fee | 60 | Yes | No | Waiting |
| Social ad | £150 | ? | No | No | No |
Example rows, not real data. A signed job may be a year off, so use earlier stages to judge a source sooner. How many commercial leads send their data? How many reach a proposal? One marketplace reports a little under half of its opportunities reaching a live proposal, on its own early figures.1 Any CRM will do, and so will a spreadsheet to begin with.
What buying really costs
The real bill is the wait before your first signed job.
On a job this size, the fee per lead is a small share. One seller's example is about 4% of contract value. The harder question is how long you can pay before anything signs.1
| Fee each | Win 1 in 3 | Win 1 in 5 | Win 1 in 10 |
|---|---|---|---|
| £150 | £450 | £750 | £1,500 |
| £250 | £750 | £1,250 | £2,500 |
| £1,000 | £3,000 | £5,000 | £10,000 |
A worked example, not a forecast
Buy 4 a month at £150 a lead. That's £600 a month. If the first ones take 6 to 12 months to sign, you've paid £3,600 to £7,200 before you see a deposit.
The fees above are published figures. The win rates are examples, though one marketplace reports 1 in 5 on average and about 1 in 3 for its best installer, on its own early data.1 So judge any trial over at least a quarter, as that marketplace itself advises, and track proposals as well as signed jobs.
Your spend per signed job
Spend per job£750
Spend a month£750
Spend a year£9,000
Example figures to start, so put in yours. For comparison, a website with us is £600 once, or £50 a month for 12 months, with no VAT and no interest. That includes the first year's hosting, then it's £20 a month with us, or you can host it elsewhere.
Direct approaches
Emailing businesses has different rules to emailing a homeowner.
The ICO, the data regulator, treats limited companies and LLPs differently from sole traders. You don't need consent to send marketing email to a limited company, but you do for many farms and small firms, because of how they're set up.3
| Who you're reaching | What the ICO says |
|---|---|
| Limited company or LLP | The email marketing rule doesn't apply. Say who you are, give a working opt-out, and respect it if they use it. |
| Sole trader or some partnerships | Treated like individuals. Email only with specific consent, or the soft opt-in. A farm run as a partnership may fall here, so check. |
| Not sure which | Treat them as an individual. |
| A live sales call | Screen against both the CTPS and the TPS, because firms may be on either. Don't call anyone who has objected, say who's calling, and show your number. |
| A named person's email | UK GDPR also applies, even at a company. |
The ICO says this guidance is under review after the Data (Use and Access) Act. We're not lawyers, so read it or take advice. If a seller approaches firms for you, ask how it follows these rules. Keep people who object on a do-not-contact list.3
If you still buy
Nine questions before you pay for exclusive or shared leads.
Ask these first, and get the answers in writing. They suit any seller.
- Who is the person I'll be speaking to? Owner, director, facilities manager, or someone without authority?
- Do they own the premises? If they lease, has the landlord been raised?
- How do you qualify each one? Site type, roof or land size, energy spend, timeframe?
- What's the smallest system you'll send me? Agree a kWp floor, so you aren't quoting for jobs you don't want.
- Is it exclusive to me? For how long, and how would I know?
- What counts as a bad one? Who decides, and do I get a credit or a replacement?
- Where do they come from? Search, social ads, or a list? Each brings a buyer at a different stage.
- How long is the trial? A fortnight tells you little. One seller suggests a quarter.1
- What do I pay if nothing signs? And what share do you take on a large job if it does?
Related services
What else we can do for you.
Questions
What installers ask us.
Something else? Ask us. You'll get a straight answer from James or Stephanie, usually the same day.
Ask us on WhatsAppDo you sell business solar leads?
No. We build your own source: the website first, then search work or a Google profile if you want them. Enquiries come straight to you, and no seller passes them on. Our renewable energy lead generation guide compares the routes.
What do these leads go for in the UK?
The published figures we found were from £150 a lead, with a booked survey from £250, and £250 to £1,000 plus VAT per attended meeting. The other sellers we read ask you to get a quote. All read on 3 November 2026.
How long does a client take to sign?
One seller says 6 to 12 months, and another says quarters rather than weeks. Those are sellers' own views, so track your own. Larger jobs with a landlord or grid work are likely to sit at the slow end.
Are domestic solar leads any use for this?
Not really. One seller says residential sellers struggle with this work, and it's a different buyer and market. Keep the two apart in your numbers, or a good month in one will hide a bad month in the other.
Should I pay per lead or a share of the job?
A share means you pay nothing until you win, but it could cost you far more on a large job. Per lead means you carry the wait yourself. Run both through the calculator, using a real job of yours.
How long until my own site brings in this work?
We can't give you a figure yet, as we've no signed business job to report from a site of ours. Add a likely 6 to 12 months of selling to the months ranking takes. It's a long game, so keep other sources running.
Can a small firm compete with national companies?
On local searches, it can try. Searches such as "commercial solar installers" show a map pack of local firms, and that's where a regional firm has its best chance. We make no promise about rankings.
Sources
- UK sellers' own pages, pricing and buying guides on business solar leads, read 3 November 2026. Their figures and examples are their own claims, and some come from small, early samples.
- Ahrefs Keywords Explorer, 3 November 2026. Modelled estimates, so treat them as relative.
- ICO, "Business-to-business marketing", read 3 November 2026. ico.org.uk
Sellers' pages are described as written on the day we read them, and we can't vouch for their claims. If something here is out of date, email james@tandyandco.co.uk and we'll correct it.
Your own lead source
Win more business rooftops. See your own website first.
Tell us about your business and we'll design your homepage free, within 24 hours. No card details, nothing to sign. If you like it, the full website is £600 with no VAT, including the first year's hosting (then £20 a month with us, or host it elsewhere). It's live within 7 working days of you approving the design and sending your photos. We reply personally, seven days a week, 6am to midnight.
- Phone07446 708528
- Stephaniestephanie@tandyandco.co.uk