SEO for plasterers that brings the work to you
SEO for plasterers is about being in that list, for the jobs you want, in the towns you cover. It's your Google Business Profile, a page for each type of plastering, and reviews that talk about a smooth finish and a tidy job.
Free, no obligation. We only take one firm per trade in each area.
- 13+ years in energy
- 10+ years in SEO
The 6 + 6 Guarantee
Hit your enquiry target in 6 months, or we work free until we do.
Months 1 to 6£495 a month
Months 7 to 12£0 if we miss
Up to 6 free months. No contract. Your target is agreed in writing before we start. How it works
plasterer near meSearch
- AdLocal plasterers. Compare free quotesLead site. The plasterer pays for every enquiry.
- MapLindcroft PlasteringA local plasterer
- MapSmoothwall & Sons PlasteringA local plasterer
- MapYour businessThe third map spot, for the jobs you wantRoom for you
Spots on the map
3
Google's map shows a few local firms above the normal results.
Working with
Google reviews
Our customers, our friends.
Google reviews of our website and Google profile work. Our SEO results are below.
Rated 5 out of 5 on Google
“What can I say!? Absolutely outstanding service, James has totally transformed my company website to a level I never expected! From going live on Saturday the 17th of October I have already had 3 enquiries!!!! We are now on the 19th of October writing this review.
He has been absolutely none stop back and forth with questions and suggestions throughout the whole process. Just absolutely Brilliant! I would not hesitate to recommend this guy.
There are a lot of people out there that promise the world and then take your money and completely under deliver, trust me I know this as I have been burnt quite a few times. This is definitely not the case with James. Give him a try you will not be disappointed! Thanks James I absolutely love the new site. 👍🏻👍🏻👍🏻👍🏻👍🏻”
Rated 5 out of 5 on Google
“Excellent service and very meticulous service! Can’t recommend highly enough and the expertise and knowledge in building my website how I wanted it and even better than expected and the details and constant communication well done and many thanks your a star . Much appreciated, many thanks again 100%”
Rated 5 out of 5 on Google
“Amazing service from James can't recommend him enough... Really helped me setting up my business page. Goes above and beyond to make sure you're happy. Lovely guy as well. 10/10 service”
Start here
How people search for a plasterer
Most plastering jobs start with a homeowner looking at a cracked ceiling or a tired wall and searching "plasterer near me". They pick from the few names in the map, check a couple of reviews and ring. If you're not in that list, the job goes elsewhere.
Plastering searches come from homeowners with a specific room in mind and builders who need a reliable spread. SEO for plasterers covers both.
| Search | What it means |
|---|---|
| plasterer near me | The most common search, and won mostly in the map results. Your profile, reviews and service area decide who shows up. |
| skimming [your town] | A clear, common job. A skimming page with photos of finished walls and rooms gives you a strong chance on its own. |
| ceiling replastering / ceiling repair | Often after a leak or with old lath and plaster. A ceilings page explaining what you do turns these into calls. |
| artex removal [your town] | A big one for older houses. A dedicated page that explains your approach, including testing where needed, wins trust. |
| plastering a room cost | Early research before a quote. A plain guide to what affects the cost earns the visit and puts your name in front of them. |
| plasterer for new build / extension | Builders and self-builders looking for a plasterer. A trade page showing you take on boarding and skimming for builders helps them find you. |
What's included
What SEO for plasterers actually involves
Every month, we work on the things that decide which plasterers Google shows. Here's what that looks like for a plastering business. It's all in the £495, every month.
Your Google Business Profile, set up for plastering
The right primary category (Plasterer), extra categories that match your work, the towns you cover, and regular photos of finished rooms and ceilings.
A page for each job and each town
Skimming, full replastering, ceilings, artex removal, dry lining and patch repairs each get their own page, plus area pages for the towns you want work in.
A page for builders
If you take trade work, a clear page saying what you cover, your area and how soon you can start helps builders who search for a plasterer pick you.
Reviews that mention the finish
A simple routine for asking every customer for a Google review. Reviews that mention skimming, a ceiling or a town name help you show for those searches.
Listings that agree with each other
Your name, address and phone number the same everywhere, including Checkatrade, MyBuilder or TrustATrader if you use them, so Google trusts your details.
Proof, written as it happens
What happened when SolarSave's new site went live.
SolarSave is a solar and battery installer in Retford. They're having a new website, then six months of SEO. The site went live on 17 October 2026, so this is the start of the story. The numbers come from Google Search Console, a map rank tool and SolarSave's own records.
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1341,977Google views a day: the average the week before launch, then two days after. It settled at about 1,500.
-
6enquiries
In the first 11 days, 2 of them booked a call. Worth about £500 to £540 at SolarSave's own lead prices.
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14.47.1Average map rank for “solar panels” round Retford, 10 to 19 October 2026. Lower is better.
The honest bit: SolarSave is a solar installer, not a plasterer. We have no SEO results from plasterers to show you yet, and we won't pretend otherwise. clicks stayed at about 4 a day, because most of the new searches sat on page four to six. Climbing those is the job for the months ahead. It's too early to say how many of the 6 enquiries found SolarSave through Google rather than already knowing the name. Most of the map move happened before the new site went live, and we don't know what caused it. See the full SolarSave results
What it costs
One monthly price. No contract.
No per-lead fees and no tie-in. You stay because it's working.
- What changes the price
- Nothing. It's £495 a month. What changes is where the hours go: a city needs more pages and links than a market town.
- When it pays for itself
- Divide £495 by what a typical job leaves you after costs. That's how many extra jobs a month it takes. Use your own figures, not ours.
- How fast it works
- A neglected Google profile can move within weeks. New pages usually take a few months to settle.
- Only need one part?
- A Google Business Profile is £297 to set up or £247 to overhaul, then £147 a month if you want it kept fresh. A website is £600, or £50 a month.
How it works
How we get you into the search results, month by month.
Our comprehensive SEO strategy is a clear order of work: the jobs that bring in installs soonest get done first.
Today
Ask for your free review
Two minutes. Tell us what you do, and where.
Usually the same day
See where you stand
Where you rank, who beats you, what we'd fix first, and your enquiry target.
Month one
Fix the foundations
Your Google profile, listings, and tracking for calls and enquiries.
Months two to six
Build, month by month
New pages, more reviews, and links from real local websites.
Every month
A plain-English report
What we did, the enquiries it brought, and what's next.
Who does the work
Two specialists. No account managers.
There are two of us, and no juniors. The people you talk to are the people doing your SEO.
James has done SEO for over ten years, starting at 18 on his own websites. He took one from 10 to 1,000 clicks a day from Google, has read Google's patents, and has never worked for an agency.
Stephanie has 13+ years in the energy industry and leads our design and branding, so your pages speak your customers' language.
“We will never lie to a client, even when telling the truth costs us money.”
James and Stephanie
One firm per trade, per area
We take one firm per trade in the town where they're based. It doesn't cover everywhere they're willing to travel. Your free review covers whether your town is free.
Is it right for you?
It works best for plasterers with room for more work.
SEO takes months rather than days, so it isn't right for everyone. If it's not right for you, we'd rather say so now.
A good fit
It's right for you if
- You can take on more plasterer work, in the towns you want
- Your customers search Google for what you do, and their town
- You can give it a few months. SEO builds month on month
- You're happy to ask customers for a Google review after a job
Not the right time
It's not right for you if
- You need work in the diary this week. Ads are quicker, and we'll say so
- You're booked solid and can't take on more
- You want a guaranteed number one spot. Nobody controls Google, so our guarantee is on enquiries
- Your website is holding you back. Then a new website comes first
Your marketing options
Organic search, Google Ads or buying leads?
Ads and bought leads are quicker to start. SEO is slower, but the enquiries are yours alone, and the work doesn't vanish when you stop.
| Question | SEO with us | Google Ads | Bought leads |
|---|---|---|---|
| How fast it starts | Weeks for your profile, a few months for new pages | Days | Days |
| Who gets the enquiry | Just you | Just you | Often shared with other firms |
| How you pay | £495 a month, flat, no contract | Every click | Every lead. SolarSave pays £25 to £35 for an exclusive lead, £200 for a booked appointment |
| When you stop paying | Your pages and reviews stay, and rankings don't vanish that day | Enquiries stop that day | Enquiries stop that day |
| Best for | Steady work over the long term | Filling the diary this month | Covering short gaps |
Plenty of firms use both: ads for now, search for next year. Weighing up leads? Read solar leads: buy or build?
Related services
What else we can do for you.
Questions
Questions plasterers ask before they start.
Something else on your mind? Ask us. You'll get a straight answer, usually the same day.
Ask us on WhatsAppHow does SEO for plasterers work?
Most plastering is local, so the map results matter most. We set up your Google Business Profile properly, build pages for the jobs you want, and help you collect reviews that mention the work. Together those make it easier for Google to show you when someone nearby needs a plasterer.
We mostly work for builders. Is SEO still useful?
It can be. Builders do search for plasterers, especially when they're busy or working in a new area, and they'll check your site and reviews before ringing. SEO can also bring in direct homeowner work, which usually pays better and helps fill gaps between trade jobs.
Can you help us get more artex removal and full replastering?
Yes. We build the pages, profile and reviews around the jobs you want more of. That makes you more likely to be found for artex removal and full rooms, and less likely to be found for tiny patch jobs you'd rather pass on.
Do photos really matter for plastering?
They help. People want to see a smooth, clean finish and a tidy room afterwards. Phone photos are fine. A few clear shots of finished walls and ceilings, with a note on the job and the town, make your pages and profile far more convincing.
How long before we see more plastering calls?
Profile and review work can move your map visibility within the first couple of months. New job and area pages usually take a few months to settle. Google decides the order, so we won't promise positions, but we report what's moving every month in plain English.
What if SEO doesn't bring me enquiries?
We agree an enquiry total for your first 6 months in writing before we start. If we haven't hit it after 6 paid months in a row (£2,970), we work free until we do, for up to 6 more months. Then the free work ends, with no refund. See the 6 + 6 Guarantee.
Can you guarantee number one?
No, and be wary of anyone who does. Nobody controls Google. We promise proper work on the searches that bring work, and honest reporting. Our guarantee is on enquiries instead: see the 6 + 6 Guarantee.
Do I need a new website first?
Not usually. New pages and fixes can normally go on the site you have. If your site is holding you back, we'll tell you in your free review, and our websites start with a free homepage design.
Free SEO review
See how much work you're missing.
Tell us what you do and where. We reply personally, usually the same day. No obligation, no sales calls. Your free review shows you:
- Where you rank for your main searches
- Who's beating you on Google
- What we'd fix first
- The enquiry target we'd commit to
- Phone07446 708528
- Stephaniestephanie@tandyandco.co.uk